About Charmy Creations
A family business, twenty years on Post Avenue.
The store is real, the family is real, and both are the point. Twenty years of trading is why an agency can trust us with a standing order today.
Our story
From a Post Avenue store to a government supplier.
The business began trading on 12 May 2006, originally as Post Ave Store Inc., run by Rameshchandra Patel and family. It has operated at the same address ever since.
In 2014 the business passed within the family to Charmy Creations, owned by Ushaben Patel. Manisha Patel and Hiren Patel took on day-to-day operations and business development, building the supplier relationships and inventory discipline the company runs on today.
The next generation now leads the move into government supply. Charmy Patel joined the business after turning 21 and manages communication with government agencies, vendors, and regulatory bodies. She holds a Doctor of Physical Therapy, and brings the professional rigor and regulatory literacy that public sector work demands.
Same family, same address. What changed is who we sell to and how carefully we document it.
The timeline
Twenty years, four turns.
Leadership
Small enough that you know who you are talking to.
Six people run Charmy Creations, and the whole reporting line fits on one screen. There is no account team to route you through. You reach the person who owns the answer.
Owner since the 2014 transfer. Holds the business and sets its direction.
Primary contact for agencies, vendors, and regulatory bodies. Holds a Doctor of Physical Therapy and leads the move into government supply.
Reports to the President
Day-to-day operations and business development, and the supplier relationships behind every order.
Reports to the President
In the business since the 2014 transfer, across operations and business development. Steps in as order volume calls for it.
Reports to the CFO
Counter and order handling at the Post Avenue store.
Reports to the CFO and the Manager, supporting both
Counter operations and daily stock handling.
Reports to the Manager
Ready to put us to work?
Send us what you need, or download the capability statement for your files.
